At 777xe, the privacy of every player across Pakistan — whether you are logging in from Karachi, Lahore, Islamabad, or Faisalabad — is treated with the same level of care that governs all aspects of our platform. This Privacy Policy explains what personal data we collect, why we collect it, how it is used, and the rights you hold over your information. Please read this document carefully before registering a 777xe account.
Six core principles that guide how 777xe handles every piece of personal data entrusted to us by players on the platform.
All data transmitted between your device and the 777xe platform is protected using industry-standard TLS encryption. Account credentials, payment details, and personal information are never transmitted in plain text. Your data travels in a vault — not an open envelope.
777xe does not sell, rent, or trade your personal data to third-party advertisers, data brokers, or marketing agencies. Your name, mobile number, CNIC details, and financial records stay within the 777xe ecosystem and are shared only as described in this Privacy Policy — never for commercial gain.
Every registered 777xe player holds the right to access, correct, restrict, and in certain circumstances delete the personal data we hold. You can submit a data access request through our support team at any time. We are committed to responding within 30 calendar days of receiving a verified request.
777xe operates under an international gaming licence. Our data practices are designed to meet the KYC, AML, and responsible gaming obligations attached to that licence. We retain only the data required by regulatory mandate and delete or anonymise information once its retention period expires.
777xe uses cookies and similar tracking technologies solely to maintain your login session, remember your preferences, and improve platform performance. We do not deploy third-party tracking pixels for external advertising networks. You can manage cookie preferences through your browser settings at any time.
Any promotional email or SMS sent by 777xe includes a clear opt-out mechanism. You may unsubscribe from marketing communications at any time without affecting your account status or access to the platform. Transactional messages such as deposit confirmations and KYC notifications cannot be opted out of as they are essential to account operation.
777xe is an internationally licensed online gaming platform accessible at https://777xe.bet. We operate a full suite of gaming products — including cricket betting, PSL wagering, live casino tables, slot machines, and fishing games — with dedicated support for Pakistani players and local payment methods including JazzCash, EasyPaisa, HBL, UBL, SadaPay, and USDT TRC20.
For the purposes of this Privacy Policy, "777xe", "we", "us", and "our" refer to the operator of the platform. "You" and "your" refers to any individual who accesses the 777xe website, registers an account, places a wager, or contacts our support team in any capacity.
This Privacy Policy applies to all personal data processed in connection with your use of the 777xe platform, regardless of the device or access method used. It should be read alongside our Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference.
777xe collects personal data that is necessary, proportionate, and directly relevant to the purposes described in Section 4. The categories of personal data we process are set out in the table below:
| Category | Examples | Collected At |
|---|---|---|
| Identity Data | Full legal name, date of birth, CNIC / passport / driving licence number and image | Registration & KYC verification |
| Contact Data | Pakistani mobile number, email address, city and province of residence | Registration |
| Financial Data | JazzCash / EasyPaisa account number, bank account name and number (HBL / UBL), SadaPay handle, USDT TRC20 wallet address, transaction reference numbers, deposit and withdrawal history | First deposit & ongoing transactions |
| Account Activity Data | Login timestamps, session durations, game history, wager amounts, bet selections, bonus activations, and responsible gaming tool usage | Ongoing platform use |
| Device & Technical Data | IP address, device type, operating system, browser type and version, device fingerprint identifier | Each platform visit |
| Communication Data | Live chat transcripts, email correspondence with support, feedback and complaint records | As interactions occur |
| Preference Data | Language settings, notification preferences, marketing opt-in or opt-out status | Registration & account settings |
Sensitive Data: 777xe does not intentionally collect sensitive personal data such as racial or ethnic origin, religious beliefs, or health data. Where a Player voluntarily discloses health-related information in the context of a responsible gaming self-exclusion request, that information is treated with the highest level of confidentiality and used solely for the purpose of administering the exclusion.
We collect personal data through the following means:
777xe processes personal data only for specific, legitimate purposes. We do not use personal data for any purpose incompatible with those originally stated at the point of collection. The primary purposes for which we process your data are:
777xe processes personal data on the following legal bases depending on the specific purpose involved:
777xe does not sell personal data. We share personal data with third parties only in the following limited and controlled circumstances:
No Advertising Networks: 777xe does not share personal data with third-party advertising networks, social media platforms, or data analytics companies for the purposes of targeted or behavioural advertising. Our marketing communications relate exclusively to 777xe products and are sent directly by us.
777xe's platform infrastructure and some of our third-party service providers may be located outside Pakistan. Where personal data is transferred internationally, we ensure that appropriate safeguards are in place to protect your data to a standard equivalent to that required under our licensing obligations.
Such safeguards include contractual data processing agreements that incorporate standard data protection clauses, requiring the recipient to protect your personal data in a manner consistent with this Privacy Policy. We do not transfer data to jurisdictions that lack an adequate framework for data protection without implementing these contractual protections.
By registering a 777xe account, you acknowledge that your personal data may be processed in countries other than Pakistan as described in this section.
777xe retains personal data for the period necessary to fulfil the purpose for which it was collected, subject to any longer retention period required by our international gaming licence or applicable law. The principal retention periods applied by 777xe are:
| Data Category | Retention Period | Basis |
|---|---|---|
| Identity and KYC documents | 5 years after account closure | Gaming licence AML obligation |
| Financial transaction records | 5 years after the transaction date | Gaming licence & financial records obligation |
| Account activity and game history | 3 years after account closure | Responsible gaming and dispute resolution |
| Support communications | 3 years after the interaction date | Dispute resolution and quality management |
| Self-exclusion records | 10 years after exclusion end date | Responsible gaming licence obligation |
| Marketing preference records | Duration of account plus 1 year | Consent audit trail |
| Device and technical logs | 13 months on a rolling basis | Security and fraud detection |
On expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. Anonymised data may be retained indefinitely for aggregated analytics purposes as it can no longer be linked to any individual.
777xe uses cookies and similar browser-based technologies to operate and improve the platform. A cookie is a small text file stored on your device when you visit a website. We use the following types of cookies:
777xe does not use advertising cookies or third-party tracking pixels. You can manage cookie settings through your browser's privacy controls. Please note that disabling strictly necessary cookies will prevent you from logging into your 777xe account.
As a registered player on the 777xe platform, you hold the following rights in respect of your personal data. These rights may be exercised by contacting the 777xe support team with a clear description of your request and your registered account username for verification.
Request a copy of all personal data 777xe holds about you. We will provide this in a structured, commonly used format within 30 calendar days of a verified request.
Request correction of inaccurate or incomplete personal data. Where a correction affects KYC-verified information, updated documentation may be required to support the change.
Request deletion of your personal data where it is no longer necessary for the purposes for which it was collected. This right is subject to our regulatory retention obligations — we cannot delete data we are legally required to retain.
Request that we temporarily halt processing of your data while a rectification or objection request is being assessed, without deleting the data.
Receive a machine-readable export of personal data you have provided to 777xe, in a format that allows you to transmit it to another service provider where technically feasible.
Object to processing carried out on the basis of legitimate interests, including fraud analytics and aggregated platform analytics. We will cease that processing unless we can demonstrate compelling legitimate grounds that override your interests.
Where processing is based on your consent — such as marketing communications — you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing that occurred before the withdrawal.
How to exercise your rights: Contact the 777xe support team via live chat from your account dashboard, or by emailing support@777xe.bet with "Data Rights Request" in the subject line. Include your registered username and a brief description of your request. We will acknowledge within 5 business days and respond in full within 30 calendar days.
777xe implements a layered technical and organisational security framework to protect personal data against unauthorised access, accidental loss, disclosure, or destruction. Our key security measures include:
While 777xe takes every reasonable measure to protect your data, no system is entirely immune to risk. You are responsible for maintaining the security of your own 777xe account credentials. Do not share your password with anyone — 777xe staff will never ask for it.
The 777xe platform is strictly for individuals aged 21 years and above. We do not knowingly collect personal data from persons under the age of 21. Age verification is a mandatory step in the 777xe account registration and KYC process.
If 777xe becomes aware that personal data has been collected from a person under the age of 21 — whether through a registration error, false declaration, or any other means — we will immediately suspend the relevant account, void any associated wagers and balances in accordance with our Terms & Conditions, and delete all personal data collected from that individual as promptly as our regulatory retention obligations allow.
Parent or Guardian Notice: If you believe that a person under the age of 21 in your household has registered a 777xe account, please contact our support team immediately. We will investigate and act on any verified report without delay.
777xe reviews this Privacy Policy periodically and may update it to reflect changes in our data practices, the services we offer, or applicable legal and regulatory requirements. Material changes — those that significantly affect how we process your personal data or that reduce your rights — will be communicated to registered players via email to the address on file, with a minimum of 14 days' notice before the revised Policy takes effect.
Non-material changes such as editorial clarifications, rewordings that do not alter the substance of the Policy, or additions that expand your rights may be made without advance notice and will be published on this page with an updated effective date.
We encourage you to review this Privacy Policy periodically. Continued use of the 777xe platform following the effective date of any revision constitutes your acceptance of the updated Policy. The version in force at the time of any relevant interaction between you and 777xe governs the processing of your data in connection with that interaction.
If you have any questions about this Privacy Policy, wish to exercise any of the data rights described in Section 10, or wish to raise a concern about how 777xe has handled your personal data, please contact us through any of the following channels:
We aim to acknowledge all privacy-related enquiries within 5 business days and to provide a substantive response within 30 calendar days. For complex requests involving large volumes of data or multiple rights, we may extend this period by a further 30 days and will notify you accordingly.
Responsible Gaming & Privacy: If your enquiry relates to self-exclusion data, responsible gaming limits, or the deletion of problem gambling self-assessments, please visit our Responsible Gaming page where dedicated self-service tools are available around the clock. These tools are available without needing to contact support and take effect immediately upon activation.
Now that you have reviewed our Privacy Policy, explore the full 777xe experience — cricket betting, live casino, slots, and fishing games, all with full PKR support. Strictly 21+ only.